Showing posts with label Health coverage. Show all posts
Showing posts with label Health coverage. Show all posts

Tuesday, January 10, 2023

Backward districts, health infra: What mainstream media reportage can help change in 2023

 Broken News

Published in Newslaundry on December 29, 2022

Link: https://www.newslaundry.com/2022/12/29/backward-districts-health-infra-what-mainstream-media-reportage-can-help-change-in-2023

The end of the year usually leads to reflections on the year gone by. But let me break with tradition and instead set out a wish list for the kind of coverage we can hope for in the coming year. This could be wishful thinking given that 2023 is an election year with nine states going to the polls. But there’s no harm in hoping.

Even as the media is as usual dominated either by politics or, as in the case of TV news, nonsensical controversies – such as the saffron bikini drama – manufactured out of thin air to get eyeballs, there are some stories that somehow break through. It’s possible that only those of us interested in these issues read them (here I refer to print and the online portals). Yet, the very fact that a few stories of the kind I am going to highlight make it into print, gives us some hope that all is not lost.

The Mumbai edition of Indian Express has started a series on health care in rural Maharashtra. With the possibility of Covid once again rearing its head in India, health infrastructure is a relevant subject as we know from our experience of the last three years. As the redoubtable Dr Gagandeep Kang, Professor, Christian Medical College, Vellore has repeatedly reiterated, healthcare systems that are already stressed perform badly during an emergency – such as the pandemic we have lived through.

For rural India, the absence of adequate health infrastructure has been a tragic reality even as India struts on the global stage claiming to be a power that the world should reckon with. We remain mostly unaware of the extent of the health crisis in much of rural India because, in recent years, mainstream media has turned its attention away from such issues. 

The series in Indian Express, by Rupsa Chakraborty, begins by focussing on one of the poorest districts in Maharashtra, Nandurbar. Some parts of this district touch the banks of the Narmada river, and many Adivasi-dominated villages in this district were submerged in the backwaters of the Narmada following the construction of the Sardar Sarovar Dam in Gujarat. The story of their struggle for adequate compensation and relocation is well-known. 

The villages that escaped submergence continue to suffer much of the developmental neglect that affected those that had to move. For instance, even today, as reported by the Indian Express, levels of malnutrition and the number of severely malnourished children are higher in Nandurbar than in other districts in Maharashtra. The situation was no different in 1984 when I, then working in the Mumbai edition of Indian Express, first heard about Nandurbar.

Chakraborty assesses the state of the 11 primary health centres set up in the district in the last two years at a cost of Rs 6 crore each. They were brand new two years ago. Today, she writes, their condition is “abject”.

The one she visited in Bilgaon, inaugurated just a year ago in 2021, lacks basic infrastructure like electricity. The medical officer treats his patients using a torch once it is dark. This PHC covers 11 villages with a population of 14,221. The nearest alternative, a better equipped facility at the sub-district headquarters, is 104 km away.

Not just electricity, there is often no water either. After it was inaugurated, the PHC received water from a tanker. But this stopped well before a water connection was installed as late as September this year. Apart from these basic infrastructure deficiencies, the PHC is also poorly staffed, a depressingly familiar story. 

Apart from these PHCs on land, several villages on the banks of the Narmada were supposed to be served by floating dispensaries and water ambulances. Their state is not much better, as described by the reporter. 

She writes, “Over a decade ago, the state government had launched two floating dispensaries to provide healthcare to nearly 20,000 tribals residing in 33 hamlets – inaccessible by road along the Narmada river. These tribals were displaced during the construction of the Sardar Sarovar project…More than a decade later, one of the floating dispensaries has broken down beyond repair and presently lies in a godown. The other, around 20-ft long, is in a rickety shape, with medical staff as well as patients afraid to board it scared that it may capsize any moment.”

The point about narrating these details is that even though the stories are about a particular part of India, they reflect the reality in many parts of this country. Even during the pandemic, although there was some reporting from rural areas, it was inadequate. Most of the focus was on urban India where the media is based. As a result, even today, we don’t have the full story on how people – such as those living in districts like Nandurbar – dealt with the pandemic.  

The last three years have clearly established the need for well-trained health reporters who can understand the science, but also the politics and the economy of health care. For instance, more probing questions need to be asked not just of the government but also of the pharmaceutical industry. And editors need to back reporting that requires going to areas away from the limelight, such as these backward districts, that tell us the real story of disease, health care and survival. 

There are, of course, many more areas that mainstream media should investigate. But to start with, it could look at the state of health care and health infrastructure in India’s most backward districts. Even if the authorities don’t instantly respond to such stories, media scrutiny and civil society pressure represent the only hope for things to change for people living in these areas. 

I cannot end this last column of 2022 without once again reminding readers about journalists who are still in jail. Siddique Kappan, who was arrested in 2020 on his way to cover the gangrape, and subsequent death, of a Dalit woman in Hathras, UP, has finally got bail. But as of writing he continues to languish in jail.

And in Kashmir, Fahad Shah, editor of Kashmir Walla, Sajad Gul from the same publication, as well as Aasif Sultan of Kashmir Narrator, are still in prison under the draconian Public Safety Act.  

A senior Kashmiri journalist told me that up to 50 Kashmiri journalists have had to leave Kashmir and go elsewhere looking for jobs because workinSg in the erstwhile state has become virtually impossible. A Kashmiri journalist told the Committee to Protect Journalists that the media in Kashmir “has reached a breaking point, where journalists are wondering whether it’s worth it to report from Kashmir”.

This then is the other reality that we must remember, and repeatedly highlight, as we go into 2023. We cannot speak of freedom of the press so long as journalists are behind bars just for fulfilling their professional commitments as reporters. Journalism is not a crime.



Thursday, February 03, 2022

Ever wondered why the best pandemic reporting has been by women journalists?

 Published in the Kochi edition of Times of India on February 1, 2022

 Link: https://timesofindia.indiatimes.com/city/kochi/ever-wondered-why-the-best-pandemic-reporting-has-been-by-women-journalists/articleshow/89261754.cms?utm_source=twitter.com&utm_medium=social&utm_campaign=TOIDesktop&from=mdr

 

 When I became a journalist 50 years ago, there were but a handful of women in the print media.  At that time there was only print.  All India Radio was controlled by the government. And there was no television.

 

By the end of the 1970s and early 1980s, more women joined print. But the majority worked as sub-editors on the desk. Or in the magazine and features sections.  There were very few women who were reporters.

 

The few who managed to get into reporting had to fight to get the beats they wanted. They were usually assigned the so-called "soft" beats, such as health, education, culture, entertainment etc.  Politics, business, strategic affairs, and sport were almost exclusively male domains.

 

It took at least another decade before major daily newspapers began assigning women to cover these so-called "hard" beats.  By the latter part of the 1980s, women were covering conflict and war, politics, business and even sports, the last male bastion to crumble.

 

Some of these women are now senior editors in their news organisations. It has to be said, however, that the glass ceiling at the very top has not been shattered, only partially dented.  And that too by women who are also owners of media houses.

 

Given the lack of reliable data, it is difficult to quantify the percentage of women in print media.  Several surveys suggest that women covering news represent only 12-13 per cent of all journalists. So even if the actual numbers of women in print media is larger, it is evident that the majority would still be on the desk or features, and not in reporting.

 

Yet even on the desk, women were not permitted to be on the most important shift in a newspaper, the "graveyard shift" when the paper is put to bed. Unless you are around when the latest edition of a newspaper is assembled, you cannot move upwards in the hierarchy of a newspaper and aspire to be, say the news editor.

 

If women were to stay in office till after midnight, the newspaper would have had to provide either transport, or a place to rest in the office until daybreak.  Although eventually this did happen, it was only after a considerable struggle.

 

Many of these external hurdles have disappeared today. But appearances can be deceptive. Even if news organisations do not discriminate against the women they employ, there are subtle ways in which women continue to be pushed into certain beats. 

 

If you look at areas of coverage like health or education, you will still find them mostly covered by women journalists. Some women choose these beats.  Others are left feeling that they were never given a choice.

 

The irony in these Covid times is that the health beat has become the most important one.  It is no coincidence that the best reporting in the last two years on the pandemic has been by women journalists. They already had background knowledge on public health, disease, the pharmaceutical industry and government policies, all essential for effective and informed coverage in these dire times.

 

The main difference from the 1970s to now is the way the media has changed.  Print is no more king.  Television dominates but digital is not too far behind.  In any case, increasingly media content is being consumed on a mobile phone.  That in itself has altered the style and focus of much of the media, including print.

 

Within that changed context, does the fact of more women practitioners in the media really make any difference in terms of quality or the work culture in the media?

 

Ammu Joseph, in her seminal book, "Making News: Women in Journalism" (2005) interviewed 200 women in the print media, many of whom are still prominent.  Her conclusions are relevant and apply to the media scene even today.

 

Joseph pointed out that the presence of a few high-profile women in journalism does not represent the full picture. The more visible bylines by women are evident in the main media centres, such as Delhi and Mumbai, and not if you look beyond, and certainly not in the regional print media.

 

The women interviewed by Joseph before the year 2000, and those who have spoken to Paromita Pain for her essay in South Asia Chronicle (Volume 11, 2021) recently, suggest that the experiences of women who are in journalism are varied and cannot be generalised.  A number of factors play a part in their personal journeys including class and caste.

 

Yet, gender underlines much of that experience not just by way of what they can or are not permitted to do, but also the way the external world treats them.  The headline of Paromita Pain's essay, based on interviews with women covering politics in print and online, speaks for itself: "It's hard. It's even harder when you are a woman".

 

Despite this, it is evident that women journalists have not just broken through the traditional barriers of beats, but are also excelling in the quality of journalism they are producing.  You can see this in the list of journalism award winners every year.

 

The most notable are the young Kashmiri women journalists. Most of them are independent journalist because of the lack of permanent job opportunities. Yet, despite the challenges of working in a conflict-ridden state, they have published stories on conditions in Kashmir that have brought them awards and recognition.

 

Finally, has the entry of more women in print media changed the work culture? Not necessarily. Since 2018, when women journalists began speaking up about sexual harassment at work, the ugly side of working in a male-dominated environment was exposed.  Some steps have been taken to put effective redressal systems in place. But this is just the beginning.

 

A change in attitude cannot be legislated.  Whether women are denied a beat for no reason apart from their gender, or have to suffer harassment, the end result is the same.  Journalism does not give women a free ride. That much has not changed in the last five decades.

 


Tuesday, November 02, 2021

Big Media as a public watchdog: No bark, no bite

 Broken News

Published in Newslaundry on October 28, 2021

Link: https://www.newslaundry.com/2021/10/28/indian-media-as-a-public-watchdog-no-bark-no-bite


The media in India has much to celebrate this week with the Supreme Court ruling on October 27 in the Pegasus case. Of particular interest to us in the media is what the court has underlined about the importance of the freedom of the press. To quote:

"It is undeniable that surveillance and the knowledge that one is under threat of being spied upon can affect the way an individual decides to exercise his or her rights. Such a scenario might result in self-censorship. This is of particular concern when it relates to the freedom of the press...Such a chilling effect on the freedom of speech is an assault on the vital public-watchdog role of the press, which may undermine the ability of the press to provide accurate and reliable information.”

The key phrase in the quote above is “public-watchdog role of the press”. The question we must ask is how much of the mainstream Indian media truly accepts this as its fundamental role, and how much of it has decided that its primary role is to be a cheerleader for the government or party in power.

Look at the editions of newspapers across languages of October 22. Across the board, in newspapers in many different languages, the lead on the edit page had identical pieces, all written by the same person: India's prime minister.

Narendra Modi was accorded pride of place for an article that spoke of the tremendous achievement of “team India” in crossing the one billion mark of Covid-19 vaccinations. The front pages of all these papers also carried reports on this singular achievement with some embellishing it with their own reportage about the difficulties frontline workers faced in reaching people who needed to be vaccinated. These reports also quoted the prime minister expressing sentiments that were similar to those that appeared in the article purportedly written by him.

What's wrong with that, you might ask? Surely one billion jabs is a great achievement? And if the prime minister of a country sends an article to a newspaper, how can any self-respecting editor refuse?

Except that most newspapers insist that what you send to them for their edit pages has to be exclusive to them. If you are sending out a statement to all media, it is a press release. Normally, that would be used as a part of a report, with relevant quotes from it. But rarely, if ever, have all leading newspapers carried the identical article as their lead on their edit page.

Articles on the edit page are also vetted for accuracy, and mistakes are edited out with the consent of the writer. No such thing was done with this piece. Hence, the prime minister claimed that India was the first country to achieve this milestone. However, that is not true. China hit this target a while back without making a song and dance about it and currently stands at 2.2 billion doses.

The prime minister also claimed that this target had been achieved through "Made in India" vaccines, calling this a paradigm shift. This too is not accurate. Previous vaccination campaigns, such as that of the polio vaccine, were also "Made in India". In the case of the Covid-19 vaccine, the most widely used one was manufactured in India by the Serum Institute of India, but is based on the research done in Oxford University and patented by Astra-Zeneca. The fully Indian-made vaccine, Covaxin by Bharat Biotech, has yet to be cleared by the World Health Organisation.

Perhaps all this is nit-picking, details that should not take away from the glory. Yet, should the mainstream media have added to the hype on that day without questioning why it was necessary given that in terms of the percentage of our population that is fully vaccinated it is only around 30 percent? Was it not obvious that the celebrations were planned to make people forget the ugly reality of the gross mismanagement of the second wave of the pandemic, illustrated by those haunting images of the half buried bodies on the banks of the Ganga?

As Churumuri, the pseudonym used by senior journalist Krishna Prasad, wrote sarcastically on Twitter: "One nation, one edit piece: 453,076 Indians have died due to COVID in the last 19 months; thousands more have been deemed too inconvenient to be counted. The opinion pages of today’s newspapers pay a united tribute to them through a prolific leader-writer."

I asked someone senior in one of the newspapers that I had expected might have held back from following the herd why they did not resist. The answer was two words: "government advertising".

This year, there has been a noticeable increase in government advertising in print media. On any day of the week, newspaper readers are deprived of a traditional front page. Page one is now page three, or even five. The majority of government ads are either of the central government, always with the prime minister's face on them, or from the Uttar Pradesh government bearing large photographs of both the prime minister and UP chief minister Adityanath.

Clearly, this spurt of government advertising is not motivated by lack of coverage of government achievements. Far from it. Most mainstream media uncritically cover statements and occasions marking the "achievements" of most governments. Some years ago, Arvind Kejriwal and the Aam Aadmi government in New Delhi felt compelled to release ads about the work they had done to upgrade government schools and medical facilities because the media gave them very little coverage.

That is not the case now.

With the downturn in the economy, no newspaper can afford to lose any advertising, leave alone this abundance of government advertising. It follows, then, that even newspapers that have asserted their independence from the government narrative by writing critically, and exposing shortcomings in government policy implementation, would not be in a position to turn down a mass-produced edit page article that lands in the editor's mailbox from the prime minister's office. The possibility of advertising being cut off is not a theoretical construct; it has happened repeatedly as a way for the government to express its disapproval.

A few newspapers did attempt some kind of balancing act by writing mildly critical editorials. The Indian Express also devoted a full page with stories about "the foot soldiers" who ensured that vaccinations reached the areas that are hard to reach. The Hindu ran an edit page article a few days later by Congress president Sonia Gandhi countering some of what Modi had stated in his piece.

However, what was missed out in all the celebratory fluff, even that commending these frontline workers and describing their efforts, was that these stories actually illustrated a more basic situation, one that is ongoing irrespective of the pandemic and that has not been addressed. Millions of Indians still live out of reach of healthcare facilities. If teams can go to such lengths to administer the Covid-19 vaccine, why can't the government ensure that these communities have basic healthcare within their reach at all times?

Within days of the prime minister's multiple op-ed pieces being published, this report appeared in a Mumbai paper, Mid-day, describing the reality facing communities living just 60 km away from India's financial capital. The report describes how a 36-year-old woman from Kayri village in Jawahar taluka of Palghar district in Maharashtra died in the process of being shunted from the primary health centre, to the sub-district hospital and finally to Nashik civil hospital, 150 km away. She was nine months pregnant and she literally bled to death. Vivek Pandit, the chairperson of the tribal development review committee of Maharashtra government, is quoted saying, “At least 5-6 pregnant tribal women have died due to complications related to pregnancy in the past one month."

There is little that is new in this story. It recounts a reality that is known to anyone who cares to follow the real trajectory of India's health care. The dazzle of five-star private hospitals in our cities cannot hide this continuing and ugly reality of poor people who are deprived of their right to basic health care. In the India of 2021, women should not die from a pregnancy-related complication.

Yet so many do. And their stories are rarely told.

These are the stories we in the media should be reporting rather than just echoing a government's celebratory rhetoric. Only then can we call ourselves "a public-watchdog".

Wednesday, September 08, 2021

From climate change to healthcare: Why is there no space for these issues in Big Media?

 Broken News

Published in Newslaundry on September 3, 2021

Link: https://www.newslaundry.com/2021/09/03/from-climate-change-to-healthcare-why-is-there-no-space-for-these-issues-in-big-media


So, "the longest war", as the US media insists on calling their country's engagement in Afghanistan, has ended. But is this really the end of the story? And has war and conflict really ended in a country ravaged by both for decades?

As you scroll through the extensive coverage in the international media leading up to the American withdrawal, there is next to nothing about another war that Afghanistan has been facing well before the takeover by the Taliban.

Of course, the repatriation of Afghans wanting to move out of the country will continue to engage the international media and, to some extent, what happens to women's education and employment. But alongside this is the humanitarian crisis that has been unfolding in the country even before the Taliban took over on August 15. How will Afghanistan's economy, so heavily dependent on foreign aid, survive? Who will be hit the hardest by this drastic downturn?

Apart from the economic crisis, according to this Reuters report, Afghanistan has been reeling under a severe drought. An estimated 12 million people, out of a population of 36 million, are facing “a food security crisis of not knowing when or where their next meal will come from”. This is in addition to rising food costs across the country. So, irrespective of the political developments or the kind of government that is eventually formed or whether it is recognised by the world, the harsh reality facing millions of Afghans will be finding food for their next meal.

The healthcare system in the country is also close to collapse. A representative of Médecins Sans Frontières is quoted in this report saying: “The overall health system in Afghanistan is understaffed, under-equipped and underfunded, for years. And the great risk is that this underfunding will continue over time.” As a result, the existing health facilities are already running short of supplies, even in the cities. One can imagine how much more dire the situation must be in the rural areas.

With the media restricted, will we ever know the suffering of ordinary Afghans who live away from the cities? According to Reporters Without Borders, less than 100 of the 700 women journalists in Kabul are still working. “Women journalists are in the process of disappearing from the capital,” it notes as many Afghan journalists, women and men, are leaving the country. At the same time, the international media have drastically reduced their presence. So, who will write these stories?

It is perhaps inevitable that geopolitics and speculation about what the Taliban will do will continue to dominate the news. This is, in any case, a given in most countries, including in India. Here, political news and government pronouncements hog news space while reports about drought, floods, hunger, and environmental crises are barely reported, if at all.

For instance, even as newspapers were spilling over with advertisements and sage pronouncements about “India at 75”, marking the beginning of India's 75th year of independence, an estimated 2.25 lakh people in 15 districts in Assam were affected by floods. Just going by numbers affected, this is newsworthy. And even if floods are an annual occurrence, in the past, such natural disasters would be reported and featured in the "national" pages of newspapers. Today, you have to work hard to find such news except in the newspapers of that region.

Then take healthcare. One of the positive outcomes of the Covid-19 pandemic has been that health coverage in the media has been given importance. In the past, reporters assigned the health beat scarcely got any recognition. Today, many of them, the majority of them being women journalists, are names we recognise for the excellent and persistent coverage they have done of the pandemic.

But there are other diseases too that afflict and kill Indians at all times. Many of these diseases, such as malaria, dengue and encephalitis, are closely linked with the appalling sanitary conditions in which millions of people live in cities and villages. The boastful advertisements and statements about the success of campaigns like Swachh Bharat, etc have failed miserably to make a dent on innumerable fetid open drains and sewers around which poor communities live because they have no option to move elsewhere. These are the people who struggle each monsoon with vector-borne diseases, and the poor state of our health infrastructure makes their lives even more precarious.

This distressing report in Newslaundry of an apparent “mystery illness” that has already killed 34 children in Firozabad, Uttar Pradesh, is just one of similar reports you can find in the media if you look hard enough. The media's neglect of these stories compounds the crisis as governments, like that of Yogi Adityanath in UP, can get away with boasting about what a superb job they are doing in looking after the health of people living in their states.

Then take another perennial, the impact of global warming. This is drawing considerable attention worldwide, partly due to the increase in forest fires in Europe and the US, as also flash floods and now hurricanes. The environmentalist Bill McKibben, who has been writing and campaigning on the links between global warming and the continuing burning of fossil fuels with extreme climate events, reiterates yet again in a piece in the New Yorker that the latest hurricane to land on the shores of the US is the result of simple physics. No one can put it better than he does when he writes:

“Hurricanes...draw their power from heat in the ocean. If there’s more heat, the hurricane can get stronger. Physics. Warm air can hold more water than cold air can. So in warm, arid areas you get more evaporation, and hence more drought, and hence more fire. Physics. The water that’s been evaporated into the atmosphere comes down: more flooding rainfall. Physics. The earth runs on energy. We’re trapping more of it near the planet’s surface because of the carbon dioxide that comes from burning coal and gas and oil. That energy expresses itself in melting ice sheets, in rising seas, in the incomprehensible roar of the wind as a giant storm crashes into a city of steel and glass. It’s not, in the end, all that complicated.”

But in India, our coverage of the impact of climate change remains sporadic. In Mumbai, for instance, the municipal commissioner is quoted as saying that 80 percent of Mumbai's Nariman Point (a business district), and Mantralaya (seat of the state government) will be underwater by 2050. He was speaking at the launch of the Mumbai Climate Action Plan website. He also said that in the last 15 months, Mumbai had been hit by three cyclones.

Yet, the city's municipal corporation that he heads is hell-bent on building a coastal road that will increase fossil-fuel guzzling privatised transport, benefit only a small percentage of the population, and add to the city's existing burden of air pollution besides contributing to global warming. There has been practically no discussion in local media questioning the municipal commissioner or debating how India's financial capital will survive if large parts are submerged in just 30 years.

Apart from the impact of global warming, a report by the University of Chicago's Air Quality Life Index finds that India is the most polluted country in the world. Air pollution, it states, could cut life expectancy by nine years in north India and 2.5 years in Maharashtra and Madhya Pradesh. While organisations dedicated to environmental issues like the Centre for Science and Environment have been campaigning for action, mainstream media also needs to find ways to illustrate how this will affect the lives of people, particularly the poorest and most marginalised. Without that, there is little hope of policy makers feeling any kind of pressure to take action.

Even if subjects like climate change, pollution, health care, sanitation, and nutrition don't grab headlines, they affect the survival of millions of people. And just on those grounds, they are “newsworthy”.

Unfortunately, given the nature of the dominant media India, namely television news, the concept of what constitutes news has been so distorted that not just the subjects that I've mentioned, but entire regions and populations of this country, are being permanently obscured. Unlike in Afghanistan, there are plenty of journalists in India who can cover these stories. But the space for them to report on these issues is shrinking by the day.

Sunday, October 30, 2011

Skewed health coverage

The Hoot

The health of the Indian media is supposedly robust but the state of healthcare coverage in the Indian media is almost comatose. It snaps out of that coma only when ‘health’ and ‘wealth’ meet.  Is it not the media's job to cover broader health issues than those related to the health of their readers, asks KALPANA SHARMA
 
Posted/Updated Wednesday, Oct 26 15:08:54, 2011

 
SECOND TAKE
Kalpana Sharma
 
The health of the Indian media is supposedly robust compared to the media in many other countries, particularly the West. But the state of healthcare coverage in the Indian media is far from that; in fact it would appear its condition is critical, almost comatose. Occasionally, it snaps out of that coma – when ‘health’ and ‘wealth’ meet.
 
If that sounds a bit obtuse, let me explain. Anyone can do a spot check of five or six leading daily newspapers. Count the stories related to health. The stories receiving a large amount of space will be: a disease that has afflicted a celebrity, eg pancreatic cancer after Steve Jobs succumbed to it; lifestyle diseases and the extent of their occurrence in urban areas, eg diabetes and hypertension and obesity; an unusual condition afflicting a celebrity, eg some years ago excruciating details on something called‘diverticulitis’ because Amitabh Bachchan was struck down with it. Apart from this, the health coverage includes chapter and verse on a disease for which a particular day has been chosen, such as Breast Cancer day or TB Day, etc. Apart from these, there are literally “seasons” of health stories – usually linked to funding and fellowships. So you might get a spurt in articles on TB, or on HIV/AIDS, or on tobacco-related illnesses. And of course, one must not forget the “health” reporting of politicians arrested for corruption who regularly require hospitalization.
 
But what of the diseases that strike and kill thousands of our poor? The latest such example is Japanese encephalitis (JE) which has killed nearly 500 children in eastern UP. The media has only just woken up to this fact – well over a month after the first deaths occurred. CNN-IBN did a special programme on October 11. Predictably, NDTV followed suit a few days later. And as a result of this media spotlight, the Union Health Minister Ghulam Nabi Azad hotfooted it to the afflicted area, Gorakhpur in UP. And since then, the print media has taken note and several editorials decrying the pathetic state of health care have appeared in major newspapers.
 
Encephalitis in UP, or Bihar and Assam, is not a new disease. It has been around for decades. And it occurs every year. Children die, or survive with severe afflictions. There is always talk about doing something about it. But the plans are not implemented, or action is taken when it is too late to save children from dying. Much of what needs to be done is preventive – the fairly unglamorous process of dealing with sanitation, providing clean water supply, ensuring that the Culex mosquito does not get easy breeding grounds, providing protection by way of vaccines and treated mosquito nets to the vulnerable population etc. This is not high drama. It is difficult to picturise this process on film. But it can be done. And it can certainly be written about. To write would mean doing considerable legwork over a period of time. And the story might not make it to a prominent position. In any case, newspapers are now clear that they only write for their readers, who are middle class and urban. So encephalitis in deepest darkest UP is simply not sexy enough. 
 
Health coverage in the media in many ways is a litmus test of the relevance of media in turning the spotlight on the dark corners in our country. With the media increasingly rendering invisible much of India, the news of tragedies, such as the encephalitis occurrence in UP, only come into the limelight when many avoidable deaths have occurred. Why should that be so? Is it not the task of the media to cover issues that are not directly related to the health of their readers but are essential to the health of the nation?